The role of the mass media – newspapers, journals, film, TV and the internet - in providing information, setting the agenda for the public’s reactions to scientific discoveries and influencing opinion on issues involving science and technology is controversial.
See what the Canadian National Post has to say about Britain’s “Frankenstein Food” scare.
Try it for yourself
You need a group of four, split into two pairs. One pair writes headlines (aim for less than 50 characters) in favour of the research described in the following newspaper article from 2004 and the other writes headlines against it. After 10 minutes stop, share what you have written and vote for the best headline.
What sells newspapers – headlines or content?